To be recognized for our excellent handicraft products in Colombia.
Being the leading company in sales of handicraft products in Colombia, by offering our customers the best quality products made by Colombian people, showing their creativity, traditions and culture. Committing to the environment by using 100% natural materials.
VISION
MISSION
Evaluation matrix
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Customers: Who are the firm’s customers?
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Product or services: What are the firm’s major products or services?
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Markets: Geographically, where does the firm compete?
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Technology: Is the firm technologically current?
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Concern for survival, growth and profitability: Is the firm committed to growth and financial soundness?
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Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities to the firm?
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Self-concept: What is the firm’s distinctive competence or major competitive advantage?
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Concern for public image: Is the firm responsive to social, community, and environmental concerns?
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Concern for employees: Are employees a valuable asset of the firm?
Characteristics
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Customers: People living in Colombia.
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Product or services: Handicraft products.
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Markets: Colombia.
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Technology:
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Concern for survival, growth and profitability: One of our principal goals is to be recognized not only for our excellent products in Colombia but because of our customer service.
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Philosophy:
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Self-concept:
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Concern for public image: We want our customers to have a great image of our organization letting them know that we are committed to the environment (using 100% natural materials) and offering them the best quiality as possible.
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Concern for employees:
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Customers: Who are the firm’s customers?
-
Product or services: What are the firm’s major products or services?
-
Markets: Geographically, where does the firm compete?
-
Technology: Is the firm technologically current?
-
Concern for survival, growth and profitability: Is the firm committed to growth and financial soundness?
-
Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities to the firm?
-
Self-concept: What is the firm’s distinctive competence or major competitive advantage?
-
Concern for public image: Is the firm responsive to social, community, and environmental concerns?
-
Concern for employees: Are employees a valuable asset of the firm?
Evaluation matrix
Characteristics
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Customers: People living in Colombia.
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Product or services: Handicraft products.
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Markets: Colombia.
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Technology:
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Concern for survival, growth and profitability: To be recognized around Colombia.
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Philosophy:
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Self-concept:
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Concern for public image: We are worried about what our customers think about our products.
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Concern for employees: