SELLING PRODUCTS/SERVICES

CUSTOMER ANALYSIS

PRODUCTS AND SERVICE PLANNING

PRICING

DISTRIBUTION

MARKETING RESEARCH

In Artismanus we want to highlight the activities of the Wayuu community. Therefore it stand the handicraft production developed by women. Which has an important role within their culture. They also are very active and independent women in their society.

One of the big problems that has the craft in its commercialization is the deficiency of own distribution channels to ensure adequately processes of commercialization of handicrafts at local markets, national and international.

E-Commerce

Which has no borders, so that customers can purchase online handicrafts in regional, national and international markets. Must maintain electronic information transfer placing websites handicrafts and buying companies, and gradually publishing information for the purpose of electronic transactions, which currently marketers of consumer products such as business make use of these transactions and each day grows number of people who shop on the web.

Wholesaling and Sale in Store

The idea in our business is to perform home sales only to those people who make purchases wholesale (with a specific range reference), otherwise the client must make physical buying in the store in the event that the purchase will be minimal units.

For our customer analysis, we did a first survey to 105 people in Bogota, in which we asked about their likes and preferences concerning handicraft products. These are the results obtained in the survey:

Student

Employee

Retired

Self-employed

Housekeeper

Other

Only if he/she has never purchased

If he/she has purchased

Advertising is always present is the communication between the seller and the user, in Artismanus advertising is one of the most important keys, the company will use via internet and posters.

Advertising

Web page

This is the main form of communication that Artismanus will use, on this platform the person in charge publish the content and the information that the client needs at time of purchase or the choice of any of our products, in addition to promotions and offers month to month will be made. This website will be updated daily since through it the customer may place orders for our products and answer satisfaction surveys

Social networks

Nowadays these channels of communication are ways that effectively catch people attention, Artismanus will use Facebook, Twitter and Instagram, and will publish frequently photos, comments, and update information. We also want to generate a two-way communication with the customer to get feedback to know what they think about our products

Return method

You may return most undamaged items purchased at Artismanus Handicraft within 4 weeks of the original delivery. We will pay the return shipping costs if the product is defective or the return is a result of our error. No returns will be accepted after 4 weeks. We will credit you in the same manner as your original payment within 1 month of receiving the returned item.

Warraty policy

Grips:

We offers a 30-day money back guarantee on the purchase of our grips. If the grips do not meet your satisfaction, or do not fit correctly to your model handgun, the grips may be returned.
We offers 60-day for polish your grips free (Include Smooth and Texture grips). You need to pay postage fee only.

Handicraft:

We offers 30-day for polish your handicraft items free. You need to pay postage fee only.

Packing

The handicraft becomes more than a souvenir; it is a piece of art and as such requires an attractive and appropriate packaging. The packaging can then be used to convey the origin and cultural meaning of the article, thereby adding value to the item sold. The product may be of excellent quality but will never achieve customer acceptance unless they are, adequately packed.

In Artismanus we have to consider some aspects before deciding which materials are we going to use for packing our product.

Our product had a few criteria that the new packaging had to fulfill.

1. It had to be quick to assemble.

2. It has to be a way to display the logo on top.

3. The materials must be Eco friendly.

4. It has to fit in the envelopes keeping the shipping costs down.

Therefore the boxes are recyclable, compostable and re-usable. The paper fill is made of 50% recycled material and is recyclable. We finished the packaging off with a wrap of pretty blue washi tape, a sticker with the Logo, and a bit of hemp twine.

These four factor (Product, place, price and promotion) are clue variables to evaluate the company and competitors, for this reason, we expect to analyse, determine and evaluate monthly our service in comparing to competitors, through social media, we can observe the customer need and the comments posted in our page.

Through those options, we will develop corrective actions to improve the company and also acquire a competitive advantage in compared to other organizations. All of this gathering, recording and analyzing data, performing numerous scales, instruments, procedures, concepts and techniques to collect information.

Marketing research is the process of gathering, recording and analyzing of information about issues relating to the marketing good and services.

Production Operations

ArtisManus always look for having good and reasonable prices for all our customers. As well as quality is the most important factor for us in our products.

In ArtusManus we have a portfolio based on three main products, these are bags necklaces and bracelets, those are the products by which people feel more attracted from ArtisManus

These are the products:

Bracelets: $4.000

Bags: $70.000