The Resourse-Based View
The resource-based view refers that internal factors are more important than external factors, this helps a company to sustain competitive advantage in the industry. The internal resources are divided in 3 categories: physical, human and organizational resources.
Physical resources
For ArtisManus is important to have adequate physical resources, in order to offer the best service for customers. The company requires a local located in the center of bogota to show all products, so customers could also approach and learn more about our services, that will allow us to develop a stronger relationship with them. There is a showcases and furniture need, in addition, a desk with a computer and internet access to keep updated the webpage and continuously review customer orders.
Human resources
Our product is handcrafted and the most important thing to ArtisManus it is the people who develop with great effort each of the products, so our goal is to have a right motivation process, to obtain the commitment and loyalty of all the work team and thus find mutual benefit in which both the company and the employee fulfill their objectives.
Organizational resources
In order to manage the human and physical resources is essential to have an organized organizational structure with hierarchical levels and divided by areas, so that way the firm can mantain all the processes structured and controlled. Every area in the company will have access to the database because is one of the most important tools for the operation of ArtisManus. This include resources like the organizational structure, planning processes, information systems, databases.
